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Sunday, February 7, 2016

Deconstructing grocery shopping

I went grocery shopping
Grocery shopping still conjures up images of me 50 years ago accompanying my mother to multiple stores, all small by today's mega-store standards. We would go up and down the aisles and she would purchase thing things that spanned a variety of categories: produce, fruit and meat (typically fresh), milk, ice cream, cottage and other cheese (even though we lived next door to a dairy farm and had previously had milk delivered), bread (typically day old because it was less costly), canned foods (beans, tomatoes, soups, etc. because they could be kept and used quickly - e.g. no soaking beans overnight), cake and pizza mixes, frozen TV dinners and pot pies (it was the time convenience foods were getting a foothold in the stores).  Rarely if ever do I recall purchasing fish other than during Lent and the fish were frozen sticks. I didn't like them. Although my mother cooked from scratch, canned and preserved it never occurred to me to question that these new, sometimes tasty, labor-saving foods might not - in the long haul - be good for all us eaters. We humans have a little problem with thinking about "the long haul." Over time food producers of all kinds researched the heck out of what we wanted (not thinking about what we might need) and food became saturated with synthetic (as well as natural) preservatives and additives that led to foods that were high in flavor and calories and low in nutritional value. I may be a member of the last generation to remember the groceries that primarily stocked other than highly processed food rather than fresh ingredients.

Fast forward to today. The choices are often mega-stores or specialty stores (like Trader Joe's). Then there are health food stores (which I'm sure were around 50 years ago but they were mostly vitamins and supplements, not food.) If you are in a progressive area, you may be able to shop at a co-op and get largely organic, vegetarian and vegan food with an emphasis on health. And then there are farmers markets. These have always been there but often obscure from visibility and perceived as for people with money. People have offered food items for as long as they moved away from everyone hunting and gathering on their own. It was only with the advent of the industrialization, mechanization and concentration of food growing and production that this practice began to wane. But it's rebounded as people want to know more about what they eat and are rediscovering the difference between a tomato bred for shipping and a tomato bred for flavor.

It didn't come from Walmart
So, rather than going to mega-stores for the convenience of one-stop shopping, or buying highly processed "industrial" foods that abound, I'm drawn the small shops that celebrate the skills and flavors that I almost let slip away from me as I grew up. When I ask about an item I find myself often listening in awe to young people who create or grow food using skills that I might have dismissed as too much work or beyond my abililty. And I remember my elders and am grateful.

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